Big Sean officially joins the PUMA family this year. After a few years with Adidas, Big Sean branches out into a larger role at PUMA. He will be their new Creative Collaborator and Global Ambassador. The PUMA brand has been heavily infiltrating the lifestyle market with high-profile partnerships. Rihanna, Alicia Keys, The Weeknd and Cara Delevingne are jsut a few of the celebrities to work with the brand. 

Big Sean will be working alongside PUMA's team to design an exclusive collection that’s set to release in Spring 2018.  Included in the new partnership, we will see Big Sean as the face of the next PUMA Classics campaign this summer. 

Note: Apparel and sneakers worn by Sean in the photo are custom-made and not part of the collaborative collection with PUMA.